These strategies have been used by SEO experts time and again - follow them closely.
Although the concept of SEO can be somewhat complex, there are a number of basic search engine optimization practices you should note before starting any SEO related activity. These basic principles are essential for any web page or website for which you are attempting to optimize. Keep in mind that these are just some of the fundamental SEO practices you should consider.
1. Meta Tags
Meta tags are simple lines of code at the top of your page (source code) that tell the search engines about your page. I recommend that you be sure to include the following meta tags: title (no more than 7 words and unique for each page), keywords, description, author, and robots tag. The robots tag instructs the search engines to read all or some of your website.
2. Create or update your site map
Developing a site map is a simple yet highly effective way of giving search engines the information they need to crawl your entire website. This ensures that the engine has an up-to-date record of your pages and content. The key to improving search engine results is making it easy for your website pages to be located and crawled. There is free software on the web (like www.xml-sitemaps.com) that helps you generate a site map. Once you create a site map for your website, submit to Google and Yahoo. Additionally, place a link to the site map on your home page.
3. Ensure that all navigation is in HTML
Too often I see navigation in the form of java script or images. Even though the navigation technically still works in this format, it’s not optimized. The benefit of creating your navigation in HTML is that you consistently build internal links throughout your website by keeping the navigation constant and easily identified by search engines.
4. Check that all images include ALT text
Your image alt text is spidered by search engines. If you’re not including your keywords in your alt text, your missing out on a huge opportunity for improved search engine result placement. Be sure to label your images appropriately and they may even show up as the number one result on Google. Additionally, Google has a database of images (Google Image Search) that indexes pictures as well.
5. Use Flash content sparingly
As mentioned earlier, content generated through java script or flash is a big no-no. Some webmasters like to use flash because of the presentation. It’s okay to use sparingly, but only after your site has been properly optimized with basic SEO in mind.
6. Make sure that important page elements are HTML
Keep in mind when optimizing a web page crawlers are basically only looking at your source code. Anything you've put together using an image or other multimedia component is likely to be invisible to search engines. Therefore, the most important elements of your page, where the heart of your content is presented, should be presented in W3C optimized HTML source code.
7. Place keywords in your page content the right way
I’m sure you’ve heard the importance of placing the right keywords or keyword phrases in your content. To show the search engines that your article is focused on a particular keyword or keyword phrase, be sure to sprinkle it throughout the content. Additionally, include your keyword in headers and sub-heads. That is to say that your keyword should be contained in an h1, h2, or h3 tag.
Learning to optimize your website for search engines takes time and most of all, patience. Start with the basic principles I’ve outline here and you’re off to a good start. If you’re new to SEO, or even a well seasoned veteran, begin by prioritizing which pages are most important for you to optimize. Sometimes people think that they need to optimize all their pages right away and the task becomes too overwhelming. Start small, begin with your primary and/or secondary pages, and go from there.
Sunday, July 26, 2009
Directory Submission Gets You Tons Of Quality - 1 Way Links
As the search engines are evolving each and every day, it's getting harder and harder to get top search engine rankings.
The search engines now, highly favor, websites that have a large number of quality, one way links pointing to them. Because of this, it's absolutely critical that we consistently try to get other websites to link to us, WITHOUT us linking back to them.
Yes, reciprocal linking is becoming less and less valuable. Submitting your website to website directories is an excellent way to get, quality, 1 way links pointing to your websites. You see, many of the website directories online have a high amount of page rank and have been online for several years.
These are 2 of the most important criteria for determining what a good link is, vs what a bad link is. These two criteria are:
-The age of the website linking to you
-The Page Rank of the website linking to you
With that said, many of these directories have both a high Page Rank AND are old websites, giving them more authority and power in the search engines.
Not only that, but there are literally thousands of website directories on the Internet that are absolutely free for you to submit your website to! While it does take time to find these directories and then manually fill out all of the required criteria to submit your website, it is an excellent way to help increase your search engine rankings.
There are some good website directory submission software products on the market. The best of which is a product called Directory Submitter created by Brad Callen. Essentially you simply enter your website details into the software program 1 time, and then click on any of the 1600+ website directories in the software and it wil automatically fill in all of the submission criteria for you. Click the submit button and then your site has been instantly added to the website directory.
So, not only does it save you time in finding all of these directories, BUT it saves you an incredible amount of time filling out each and every web site's submission criteria. To learn more about Directory Submitter, visit the link below:
The search engines now, highly favor, websites that have a large number of quality, one way links pointing to them. Because of this, it's absolutely critical that we consistently try to get other websites to link to us, WITHOUT us linking back to them.
Yes, reciprocal linking is becoming less and less valuable. Submitting your website to website directories is an excellent way to get, quality, 1 way links pointing to your websites. You see, many of the website directories online have a high amount of page rank and have been online for several years.
These are 2 of the most important criteria for determining what a good link is, vs what a bad link is. These two criteria are:
-The age of the website linking to you
-The Page Rank of the website linking to you
With that said, many of these directories have both a high Page Rank AND are old websites, giving them more authority and power in the search engines.
Not only that, but there are literally thousands of website directories on the Internet that are absolutely free for you to submit your website to! While it does take time to find these directories and then manually fill out all of the required criteria to submit your website, it is an excellent way to help increase your search engine rankings.
There are some good website directory submission software products on the market. The best of which is a product called Directory Submitter created by Brad Callen. Essentially you simply enter your website details into the software program 1 time, and then click on any of the 1600+ website directories in the software and it wil automatically fill in all of the submission criteria for you. Click the submit button and then your site has been instantly added to the website directory.
So, not only does it save you time in finding all of these directories, BUT it saves you an incredible amount of time filling out each and every web site's submission criteria. To learn more about Directory Submitter, visit the link below:
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Web 2.0 - What You Need to Know
By Michael Fleshing | Internet Marketing Expert*
By now you've heard the term "Web 2.0"... but what does it mean and why is it important for all marketers? Here's a quick explanation and my thoughts on the importance of the Web 2.0 movement.
"Web 2.0" is a weird phrase. It began as the name of a conference, but the people organizing the conference didn't really know what they meant by it. Mostly they thought it sounded catchy. However, "Web 2.0" has since taken on a meaning. There are some interesting new trends on the Web, and it's the nature of a phrase like that to adhere to them.
From what I can gather, Web 2.0 is all about the social networks being created on the web. Websites like Digg, MySpace, Flickr, Blogger, Wikis, etc. are all operating inside this bubble we call Web 2.0. If you want a really detailed explanation of Web 2.0, visit the site that started it all at http://www.oreillynet.com. I'll save you a lot of reading... it's complicated – but incredibly simple at the same time.
Web 2.0 simply defines the evolution of the world wide web. It describes the Internet as it was intended to be - a resource that allows for information creation, sharing, and dissemination. Why is this important to us as marketers? Because marketing is all about WOM (you guessed it, "Word-of-Mouth"), building brand, and communicating your message.
If you've been following the blogging circles lately, you’ve not doubt heard of the latest controversy- blogging for payment. The idea that someone would actually pay you to blog about their products or services would only be possible in the Web 2.0 world. Yet it’s indicative of Web 2.0. In this environment its all about information sharing, ideas, and communities with similar likes and dislikes.
The viral nature of Web 2.0 is contagious. Just visit Digg or Del.icio.us and you'll soon find out what I'm talking about. As a marketer in this environment, you have to understand the importance of viral marketing and managing your marketing messages - even creating a buzz around your products.
Some of the leading brands have been doing this for ages… Nike giving away their sneakers to the best athlete at a school; Power Bar giving away samples to athletes, and so on. The only thing that’s changed with Web 2.0 is vehicle. In addition to ‘feet-on-the-street’, there are now online tools – communities that are available to spread your message.
Developing a Strategy
The best way to utilize this new technology is to really understand the value that each has to offer. Begin with a clear understanding of your desired outcome. Then, consider the tools in your tool box. For example, if you want to communicate how customers feel about a given topic or issue, maybe you want to blog about it… or conduct an interview via a podcast.
You should approach your Web 2.0 with the same strategy you use when developing your traditional marketing plan. An integrated approach always works best. Regardless of the vehicle, apply the same basic marketing standards you do today. Use messaging points, create value, and segment.
you don't change the article in any way
you include the byline (including a link to our website )
in doing so you agree to indemnify Marketing Scoop and its directors, officers, employees and agents from and against all losses, claims, damages and liabilities which arise out of their use
TIP: By viewing and copying the source, you'll be able to retain all formatting.
Web 2.0 - What You Need to Know
By Michael Fleshing | Internet Marketing Expert*
By now you've heard the term "Web 2.0"... but what does it mean and why is it important for all marketers? Here's a quick explanation and my thoughts on the importance of the Web 2.0 movement.
"Web 2.0" is a weird phrase. It began as the name of a conference, but the people organizing the conference didn't really know what they meant by it. Mostly they thought it sounded catchy. However, "Web 2.0" has since taken on a meaning. There are some interesting new trends on the Web, and it's the nature of a phrase like that to adhere to them.
From what I can gather, Web 2.0 is all about the social networks being created on the web. Websites like Digg, MySpace, Flickr, Blogger, Wikis, etc. are all operating inside this bubble we call Web 2.0. If you want a really detailed explanation of Web 2.0, visit the site that started it all at http://www.oreillynet.com. I'll save you a lot of reading... it's complicated – but incredibly simple at the same time.
Web 2.0 simply defines the evolution of the world wide web. It describes the Internet as it was intended to be - a resource that allows for information creation, sharing, and dissemination. Why is this important to us as marketers? Because marketing is all about WOM (you guessed it, "Word-of-Mouth"), building brand, and communicating your message.
If you've been following the blogging circles lately, you’ve not doubt heard of the latest controversy- blogging for payment. The idea that someone would actually pay you to blog about their products or services would only be possible in the Web 2.0 world. Yet it’s indicative of Web 2.0. In this environment its all about information sharing, ideas, and communities with similar likes and dislikes.
The viral nature of Web 2.0 is contagious. Just visit Digg or Del.icio.us and you'll soon find out what I'm talking about. As a marketer in this environment, you have to understand the importance of viral marketing and managing your marketing messages - even creating a buzz around your products.
Some of the leading brands have been doing this for ages… Nike giving away their sneakers to the best athlete at a school; Power Bar giving away samples to athletes, and so on. The only thing that’s changed with Web 2.0 is vehicle. In addition to ‘feet-on-the-street’, there are now online tools – communities that are available to spread your message.
Developing a Strategy
The best way to utilize this new technology is to really understand the value that each has to offer. Begin with a clear understanding of your desired outcome. Then, consider the tools in your tool box. For example, if you want to communicate how customers feel about a given topic or issue, maybe you want to blog about it… or conduct an interview via a podcast.
You should approach your Web 2.0 with the same strategy you use when developing your traditional marketing plan. An integrated approach always works best. Regardless of the vehicle, apply the same basic marketing standards you do today. Use messaging points, create value, and segment.
Pricing Your Products and Services for Ultimate Growth
Developing an attractive price for what you have to offer is both an art and science. These tips make it easy!
One of the most challenging things you can do as a marketing professional, entrepreneur, or business owner is to price your products appropriately. Often times, individuals have no real strategy for pricing products or understand the perceived value that pricing can create. In this article, I’ll share my 12 year of product experience and what I’ve learned by pricing dozens of products – pricing them to sell.
When considering how to price a product, there are a number of methods for arriving at a starting price. The most popular include zero sum pricing and competitive pricing. Those who price their products using the zero sum method generally begin at zero, add all their costs including manufacturing, overhead, and so on, plus some type of margin to reach an initial price. The margin used in this calculation is based on industry norms or existing margins on similar products.
Competitive pricing is a method where you evaluate the products your competitor is selling and at what price. If your product or service is the same or similar, you’d want to price your product in the same general area. If your product is different, you’d adjust your price up or down based on features, benefits, and value derived.
Another model is called premium pricing which is used when considering a competitive pricing grid. Companies like Cadillac use premium pricing. This method charges ‘top dollar’ for a product that is of better quality or perceived quality. Rolex is another example. It doesn’t tell time any better than a Seiko but it costs much, much more.
Once you’ve determined your preferred pricing method, the next step is to develop multiple pricing options. Too often companies stop with the selection of a pricing method. The top marketing professionals know that the only way to optimize price is through tiered pricing and testing.
There are way too many individuals still pricing their product based on gut feel. The dialogue usually goes like this, “How much should we charge?” “I don’t know, what does competitor X charge for it? $39.95? Let’s charge $34.95 so we can out sell them”. Don’t laugh…this is how 90% of the products are priced out there.
This method would be okay if after you evaluated your costs and were able to charge less. However, using pricing options allow you to charge both more and less for a given product compared to your competitors. Let me explain what I mean.
To illustrate pricing options, let’s use a popular example, the fast food restaurant. Fast food establishments use tiered pricing all the time. Would you like the single hamburger, double hamburger, or the triple? Smal, medium or large drink? Small fries or large? Regardless of your industry, product, or service, you must give the consumer options.
A number of my clients have said that they can’t offer that type of pricing. When I ask why, the answer is often that their product is one size fits all. If that’s the case, determine how you can offer your product in increments. An attorney that charges by the hour can offer his services by the hour or on retainer. A landscaper can add-on additional services such as weeding, edging, or trimming. And an online publisher can provide a basic or premium package. It’s all in the mind set.
Conclusion
When developing a pricing strategy, understand the direct and variable costs associated with your product, the competitive landscape, and the varying needs of your market segments. Only then can you develop a winning pricing strategy. Choose the strategy that you believe resonates with your market and test, test, test. Be sure to offer tiered pricing to give your prospects options and you'll soon be working at the optimal price.
One of the most challenging things you can do as a marketing professional, entrepreneur, or business owner is to price your products appropriately. Often times, individuals have no real strategy for pricing products or understand the perceived value that pricing can create. In this article, I’ll share my 12 year of product experience and what I’ve learned by pricing dozens of products – pricing them to sell.
When considering how to price a product, there are a number of methods for arriving at a starting price. The most popular include zero sum pricing and competitive pricing. Those who price their products using the zero sum method generally begin at zero, add all their costs including manufacturing, overhead, and so on, plus some type of margin to reach an initial price. The margin used in this calculation is based on industry norms or existing margins on similar products.
Competitive pricing is a method where you evaluate the products your competitor is selling and at what price. If your product or service is the same or similar, you’d want to price your product in the same general area. If your product is different, you’d adjust your price up or down based on features, benefits, and value derived.
Another model is called premium pricing which is used when considering a competitive pricing grid. Companies like Cadillac use premium pricing. This method charges ‘top dollar’ for a product that is of better quality or perceived quality. Rolex is another example. It doesn’t tell time any better than a Seiko but it costs much, much more.
Once you’ve determined your preferred pricing method, the next step is to develop multiple pricing options. Too often companies stop with the selection of a pricing method. The top marketing professionals know that the only way to optimize price is through tiered pricing and testing.
There are way too many individuals still pricing their product based on gut feel. The dialogue usually goes like this, “How much should we charge?” “I don’t know, what does competitor X charge for it? $39.95? Let’s charge $34.95 so we can out sell them”. Don’t laugh…this is how 90% of the products are priced out there.
This method would be okay if after you evaluated your costs and were able to charge less. However, using pricing options allow you to charge both more and less for a given product compared to your competitors. Let me explain what I mean.
To illustrate pricing options, let’s use a popular example, the fast food restaurant. Fast food establishments use tiered pricing all the time. Would you like the single hamburger, double hamburger, or the triple? Smal, medium or large drink? Small fries or large? Regardless of your industry, product, or service, you must give the consumer options.
A number of my clients have said that they can’t offer that type of pricing. When I ask why, the answer is often that their product is one size fits all. If that’s the case, determine how you can offer your product in increments. An attorney that charges by the hour can offer his services by the hour or on retainer. A landscaper can add-on additional services such as weeding, edging, or trimming. And an online publisher can provide a basic or premium package. It’s all in the mind set.
Conclusion
When developing a pricing strategy, understand the direct and variable costs associated with your product, the competitive landscape, and the varying needs of your market segments. Only then can you develop a winning pricing strategy. Choose the strategy that you believe resonates with your market and test, test, test. Be sure to offer tiered pricing to give your prospects options and you'll soon be working at the optimal price.
Increase Traffic to Your Website and Affiliate Products With Ezines
Take advantage of Ezine marketing to drive traffic.
Let's begin with defining what an "ezine" is and how it can help you drive tons of traffic to your website and help you sell products and services. An ezine (electronic magazine) is much like a traditional magazine or newsletter. However, it is only delivered via email. People sign up to receive ezines for free or a monthly subscription fee. Most ezines are published weekly, but some are published daily, monthly or bi-monthly.
Generating Traffic with Ezines (Ads)
Classified Ads: the cheapest ads you can buy. Classified ads are limited to two or three lines and placed at the end of the ezine. Unless you place a classified ad in an ezine with 30,000 subscribers or more, your chances of getting a response are very small.
Sponsor Ads: these are more expensive than classified ads, but will give you much better response. Sponsor ads can be placed at the top, middle or bottom of an ezine issue. You can include more text in a sponsor ad so it's a good way to test your copy before going all out on a solo ad.
Solo Ads: these are the king of all ezine ads because your offer is sent exclusively to everyone on the mailing list and gets the full attention of the subscribers. No articles or other content is included. Solo ads can be expensive, but they can increase your response by as much a 100% over sponsor ads. You can usually expect a 10% response rate from a good solo ad. In other words, if you purchase a solo ad for $100 in an ezine with 10,000 subscribers, you should expect about 1,000 highly targeted visitors.
Note: Solo ads can be purchased for as little as $10. You will usually get a better response from a $10 solo ad sent to 500 subscribers than you will from a $10 classified ad sent to 5,000.
Here's your step-by-step guide to successful ezine advertising.
Step One: Subscribe to 3 or More Ezines
Subscribe to ezines that offer top sponsor and solo ads within your budget. Subscribing to ezines before you place your ads will allow you to determine the quality of the list and potential profitability of your campaign before you spend any money. You can also make sure your ad goes out.
You can find a wide variety of ezines in these directories:
http://www.ezine-dir.com/
http://bestezines.com/
Step Two: Contact the Advertisers
The surest way to maximize your results from any ezine is to ask people who have already advertised. Take a few minutes to contact one or more people who have placed ads similar to the one you want to place. Tell them you're new to ezine advertising and are afraid of losing money. Most people will be glad to help you out. And if they had a bad experience, they'll definitely let you know.
In addition, if you see the same ad running multiple times, that's a good indication that it was profitable. Smart marketers will run the same ad at least three times if the first one was successful.
Step Three: Contact the Ezine Publisher
Contact the publisher to find out if anyone has else has purchased an ad within the last month for the same product you want to promote. This is critical because you don't want to advertise the same product to people who may have already purchased.
Here are some additional questions to ask (if they are not stated on the website):
• Can I personalize the subject line?
• Can I personalize the message?
• If yes, what are the personalization codes?
• How often to you publish?
• When is your next opening?
• What is the maximum word count?
Step Four: Set Up an Ad Tracker
You will want to create a tracking campaign for each ezine that you advertise in. The system will create a link for you to use and it will track your visitors and commissions just like your regular affiliate link.
Never pay for adverting unless you can track the response. You need to know how many visitors and sales you get for each ad you place so you can determine whether or not you want to run another ad in a particular ezine.
This information is critical for determining how well each ad campaign does and how well you're converting visitors into sales. Sometimes you just need to tweak your ad copy and run the ad again for better results.
If you get good results the first time, run your ad again in a week or two. Not everyone will buy the first time around. And many who were "on the fence" the first time they saw your ad, may purchase the second time around.
Step Five: Write Your Ad
Most affiliate programs provide pre-written ads for you to use. While that is convenient, you'll get much better results if you don’t re purpose them word for word. Make them unique and follow some of these suggestions:
• Add a personal endorsement. With all the hype online, people are more likely to read and click on something that you personally recommend.
• Use a testimonial from the sale letter for the product you are promoting. That's an easy way to get content for a good solo ad.
• Use other people's ads. One of the bests ways to come up with ideas for good ads is to read ezines. Look for ads that catch your eye. Modify them to fit the product you're promoting and add your own personal touch.
Step Six: Place Your Order
This is the easy part. You simply fill out a form with your ad copy and credit card information. After you process the order you will receive a confirmation telling you when the ad will run. And since you are already subscribed to the ezine, you can verify it yourself. Don't rely on them to send you a "courtesy copy."
Step Seven: Put Half Your Profits Back Into Advertising
Once you start generating sales from your ezine ads (this is why you need to track them accurately), take half of your profit and use that to purchase more ezine space. This ensures profitable growth and proper allocation of your marketing spend.
Ezine marketing and advertising is the same as any other online marketing vehicle. The key is to start small, test, evaluate the results, and channel your marketing to those ezines that produce a positive return. Once you’re up and running, continue to tweak your ad to see if you can increase response rates.
Let's begin with defining what an "ezine" is and how it can help you drive tons of traffic to your website and help you sell products and services. An ezine (electronic magazine) is much like a traditional magazine or newsletter. However, it is only delivered via email. People sign up to receive ezines for free or a monthly subscription fee. Most ezines are published weekly, but some are published daily, monthly or bi-monthly.
Generating Traffic with Ezines (Ads)
Classified Ads: the cheapest ads you can buy. Classified ads are limited to two or three lines and placed at the end of the ezine. Unless you place a classified ad in an ezine with 30,000 subscribers or more, your chances of getting a response are very small.
Sponsor Ads: these are more expensive than classified ads, but will give you much better response. Sponsor ads can be placed at the top, middle or bottom of an ezine issue. You can include more text in a sponsor ad so it's a good way to test your copy before going all out on a solo ad.
Solo Ads: these are the king of all ezine ads because your offer is sent exclusively to everyone on the mailing list and gets the full attention of the subscribers. No articles or other content is included. Solo ads can be expensive, but they can increase your response by as much a 100% over sponsor ads. You can usually expect a 10% response rate from a good solo ad. In other words, if you purchase a solo ad for $100 in an ezine with 10,000 subscribers, you should expect about 1,000 highly targeted visitors.
Note: Solo ads can be purchased for as little as $10. You will usually get a better response from a $10 solo ad sent to 500 subscribers than you will from a $10 classified ad sent to 5,000.
Here's your step-by-step guide to successful ezine advertising.
Step One: Subscribe to 3 or More Ezines
Subscribe to ezines that offer top sponsor and solo ads within your budget. Subscribing to ezines before you place your ads will allow you to determine the quality of the list and potential profitability of your campaign before you spend any money. You can also make sure your ad goes out.
You can find a wide variety of ezines in these directories:
http://www.ezine-dir.com/
http://bestezines.com/
Step Two: Contact the Advertisers
The surest way to maximize your results from any ezine is to ask people who have already advertised. Take a few minutes to contact one or more people who have placed ads similar to the one you want to place. Tell them you're new to ezine advertising and are afraid of losing money. Most people will be glad to help you out. And if they had a bad experience, they'll definitely let you know.
In addition, if you see the same ad running multiple times, that's a good indication that it was profitable. Smart marketers will run the same ad at least three times if the first one was successful.
Step Three: Contact the Ezine Publisher
Contact the publisher to find out if anyone has else has purchased an ad within the last month for the same product you want to promote. This is critical because you don't want to advertise the same product to people who may have already purchased.
Here are some additional questions to ask (if they are not stated on the website):
• Can I personalize the subject line?
• Can I personalize the message?
• If yes, what are the personalization codes?
• How often to you publish?
• When is your next opening?
• What is the maximum word count?
Step Four: Set Up an Ad Tracker
You will want to create a tracking campaign for each ezine that you advertise in. The system will create a link for you to use and it will track your visitors and commissions just like your regular affiliate link.
Never pay for adverting unless you can track the response. You need to know how many visitors and sales you get for each ad you place so you can determine whether or not you want to run another ad in a particular ezine.
This information is critical for determining how well each ad campaign does and how well you're converting visitors into sales. Sometimes you just need to tweak your ad copy and run the ad again for better results.
If you get good results the first time, run your ad again in a week or two. Not everyone will buy the first time around. And many who were "on the fence" the first time they saw your ad, may purchase the second time around.
Step Five: Write Your Ad
Most affiliate programs provide pre-written ads for you to use. While that is convenient, you'll get much better results if you don’t re purpose them word for word. Make them unique and follow some of these suggestions:
• Add a personal endorsement. With all the hype online, people are more likely to read and click on something that you personally recommend.
• Use a testimonial from the sale letter for the product you are promoting. That's an easy way to get content for a good solo ad.
• Use other people's ads. One of the bests ways to come up with ideas for good ads is to read ezines. Look for ads that catch your eye. Modify them to fit the product you're promoting and add your own personal touch.
Step Six: Place Your Order
This is the easy part. You simply fill out a form with your ad copy and credit card information. After you process the order you will receive a confirmation telling you when the ad will run. And since you are already subscribed to the ezine, you can verify it yourself. Don't rely on them to send you a "courtesy copy."
Step Seven: Put Half Your Profits Back Into Advertising
Once you start generating sales from your ezine ads (this is why you need to track them accurately), take half of your profit and use that to purchase more ezine space. This ensures profitable growth and proper allocation of your marketing spend.
Ezine marketing and advertising is the same as any other online marketing vehicle. The key is to start small, test, evaluate the results, and channel your marketing to those ezines that produce a positive return. Once you’re up and running, continue to tweak your ad to see if you can increase response rates.
Saturday, July 18, 2009
Why You're Losing Traffic and How to Make Them Stay
Don't make these common mistakes that turn off your visitors, never to return
If you’re like most website owners, chances are you’re losing a large percentage of your visitors before they complete a desired action on your website. Although the number of factors that drive potential consumers away can be varied, I’ve noticed many common mistakes in my work of designing websites for optimal performance. Here’s where many sites go wrong:
1. Lack of a Clear Purpose
Why was your site designed? What is the purpose of your site? Are you selling a product or service? Are you sharing information or serving as a forum to aggregate ideas and comments? Are you providing a social benefit?
If your website doesn’t communicate its purpose in 3 seconds or less, you’re going to lose visitors. I’ve seen this on numerous occasions, especially among companies who don’t know what they want their site to be or communicate. Make sure your website has a clear purpose and everything else will follow.
2. Making it Long-Winded and Complicated
Today, individuals have less time than ever before. As a result, time is their most precious asset – don’t waste it. The majority of people using the Internet today still prefer brevity over verse. Try to say what you need to say in as few words as possible. If users have to scroll through 2 screens or more then it’s too much.
When writing for your site, highlight things of importance. You can use bulleted lists, short paragraphs, bolded and underlined text. Some of you may be asking about the marketing websites with long copy. If you know what I’m talking about, these are generally marketing pages (squeeze pages) that have been developed to promote a single product or service. This is not what I’m referring to here. For websites, copy should be brief and to the point.
3. Giving Web Visitors Too Many Distractions
As I alluded to before, websites should be designed with the single purpose of directing visitors to the information they want. A real prospect is one that needs the same information you want to provide; the art of sales is directing potential clients to relevant information, and presenting it in a way that visitors see your product or service as fulfilling their needs.
This is the reason why I don’t promote Google AdWords on my website. Why? Because it distracts potential buyers from purchasing what I have to offer. Don’t get me wrong, I make a nice living promoting affiliate products, but I do so on my own terms and I only promote those products that I heaver personally reviewed and approve of.
4. Eroding Your Own Credibility
Does your website give first time visitors plenty of reasons to trust you? Website visitors are constantly looking for reasons why they should abandon your site. Does your site have a number of spelling errors or images that don’t display? How easy is it to find your 800 number or other contact information?
If you want to develop trust among your visitors, make sure that the basics are covered, that your site looks and feels the part of a well established company. Present important information in obvious places, have an about section, and make it easy for visitors to contact you via email or phone. This will establish trust and confidence in their buying decisions.
5. Not Giving Web Visitors Enough Options
When offering a product or service, it’s a true benefit to offer multiple options, but not too many. You want to make sure that website visitors have more than one item, price point, or model to choose from. When analyzing why people leave websites, I’ve found that the reasons are much to often simpler than you might think; “I didn’t want everything in the package, only the trading cards…”, “They had X but didn’t offer Y”, “The price was too high…”, etc.
People like options. Identify the most compelling bundles or most popular products and offer solutions at various price points. This is the most effective way to position your products or services.
6. Giving Web Visitors Too Many Obstacles
Removing obstacles to a purchase is the most important thing you can do to ensure optimal sell through. Do you make people go through the order processing system before they can find out how much something costs, or do you demand potential customers read all of the fine print that only a lawyer could understand? Is your order process long and complicated?
When evaluating the effectiveness of a website’s checkout process, I’ve always found a large drop off rate. In fact, the majority of consumers who click, “buy now” never finish the purchase. There are a lot of reasons why, and its unrealistic to think that 100% of these individuals will convert, but a major reason is that the purchase process is much too long and complicated. Keep yours simple.
7. Giving Web Visitors Too Many Forms To Fill-in
Do you attract your visitors with special offers or free white papers and then demand that they fill-out complex forms, surveys, and questionnaires before you give them access to what they came for? If you do, you are probably losing a lot of people you attracted. Keep your sign up forms very brief.
Many websites loose a significant number of individuals who are just no longer willing to complete a long form. Keep your questions to a minimum – only collecting the information you need to take the next step with your prospect.
Conclusion
There are a number of ways to keep visitors on your website and improve conversion rates. I just described a number of the most common mistakes that websites are making today. Start with a clear purpose and put yourself in the shoes of a first-time visitor. Is your website clear, authoritative, trustworthy, and easy to navigate? Think like a potential customer and make your user experience second to none!
If you’re like most website owners, chances are you’re losing a large percentage of your visitors before they complete a desired action on your website. Although the number of factors that drive potential consumers away can be varied, I’ve noticed many common mistakes in my work of designing websites for optimal performance. Here’s where many sites go wrong:
1. Lack of a Clear Purpose
Why was your site designed? What is the purpose of your site? Are you selling a product or service? Are you sharing information or serving as a forum to aggregate ideas and comments? Are you providing a social benefit?
If your website doesn’t communicate its purpose in 3 seconds or less, you’re going to lose visitors. I’ve seen this on numerous occasions, especially among companies who don’t know what they want their site to be or communicate. Make sure your website has a clear purpose and everything else will follow.
2. Making it Long-Winded and Complicated
Today, individuals have less time than ever before. As a result, time is their most precious asset – don’t waste it. The majority of people using the Internet today still prefer brevity over verse. Try to say what you need to say in as few words as possible. If users have to scroll through 2 screens or more then it’s too much.
When writing for your site, highlight things of importance. You can use bulleted lists, short paragraphs, bolded and underlined text. Some of you may be asking about the marketing websites with long copy. If you know what I’m talking about, these are generally marketing pages (squeeze pages) that have been developed to promote a single product or service. This is not what I’m referring to here. For websites, copy should be brief and to the point.
3. Giving Web Visitors Too Many Distractions
As I alluded to before, websites should be designed with the single purpose of directing visitors to the information they want. A real prospect is one that needs the same information you want to provide; the art of sales is directing potential clients to relevant information, and presenting it in a way that visitors see your product or service as fulfilling their needs.
This is the reason why I don’t promote Google AdWords on my website. Why? Because it distracts potential buyers from purchasing what I have to offer. Don’t get me wrong, I make a nice living promoting affiliate products, but I do so on my own terms and I only promote those products that I heaver personally reviewed and approve of.
4. Eroding Your Own Credibility
Does your website give first time visitors plenty of reasons to trust you? Website visitors are constantly looking for reasons why they should abandon your site. Does your site have a number of spelling errors or images that don’t display? How easy is it to find your 800 number or other contact information?
If you want to develop trust among your visitors, make sure that the basics are covered, that your site looks and feels the part of a well established company. Present important information in obvious places, have an about section, and make it easy for visitors to contact you via email or phone. This will establish trust and confidence in their buying decisions.
5. Not Giving Web Visitors Enough Options
When offering a product or service, it’s a true benefit to offer multiple options, but not too many. You want to make sure that website visitors have more than one item, price point, or model to choose from. When analyzing why people leave websites, I’ve found that the reasons are much to often simpler than you might think; “I didn’t want everything in the package, only the trading cards…”, “They had X but didn’t offer Y”, “The price was too high…”, etc.
People like options. Identify the most compelling bundles or most popular products and offer solutions at various price points. This is the most effective way to position your products or services.
6. Giving Web Visitors Too Many Obstacles
Removing obstacles to a purchase is the most important thing you can do to ensure optimal sell through. Do you make people go through the order processing system before they can find out how much something costs, or do you demand potential customers read all of the fine print that only a lawyer could understand? Is your order process long and complicated?
When evaluating the effectiveness of a website’s checkout process, I’ve always found a large drop off rate. In fact, the majority of consumers who click, “buy now” never finish the purchase. There are a lot of reasons why, and its unrealistic to think that 100% of these individuals will convert, but a major reason is that the purchase process is much too long and complicated. Keep yours simple.
7. Giving Web Visitors Too Many Forms To Fill-in
Do you attract your visitors with special offers or free white papers and then demand that they fill-out complex forms, surveys, and questionnaires before you give them access to what they came for? If you do, you are probably losing a lot of people you attracted. Keep your sign up forms very brief.
Many websites loose a significant number of individuals who are just no longer willing to complete a long form. Keep your questions to a minimum – only collecting the information you need to take the next step with your prospect.
Conclusion
There are a number of ways to keep visitors on your website and improve conversion rates. I just described a number of the most common mistakes that websites are making today. Start with a clear purpose and put yourself in the shoes of a first-time visitor. Is your website clear, authoritative, trustworthy, and easy to navigate? Think like a potential customer and make your user experience second to none!
Friday, July 17, 2009
Use Forum Marketing to Promote Your Website
If done correctly, forum marketing can be a powerful and free marketing tool
Forum marketing is definitely one of the most effective forms of free advertising available today. If you've got time on your hands, but no money to advertise, leveraging forums to promote your products, services, or website should be part of your daily routine.
The concept behind forum marketing is simple. You act as if you are not selling anything (which in fact, you are not!). All you are doing is interacting with people that match the product you are promoting and are therefore likely to buy it if they look at the offer. Your offer is appended to your signature automatically in every post you make.
Here's a sample signature you can use:
Still trying to get your site to rank #1 on Google
I'm not - Click here to find out why...
http://marketingscoop.com
Your job in forum marketing is to simply be engaged and have fun. Really there are no catches here, no strange angles. The only thing you can't do is talk openly about the product you are promoting because it just doesn't work.
Here are five approaches to successful forum marketing:
1. Answer questions. If you're an expert on the topic, you can easily help people who ask questions in the forum.
2. Ask a question. If you're not an expert on the topic (i.e. internet marketing) there must be a lot of things you want to know. This is a quick and legitimate way to add a lot of posts to any forum.
3. Ask for a critique. Say you write an article and post it in your blog. Make a quick post to ask what people think. You'll not only get exposure for your signature. You'll also get a good back link to your blog.
4. Ask for an opinion. If you come across a product or service and want to research it first, forums are a great way to get direct feedback. For instance, you could make a post that says, "Has anyone had any experience with this product...?" It's that simple. Just go to ClickBank and ask about every product in the marketplace!
5. Offer an article. You wrote an article, published it to your blog, and asked for a critique in the forums. Now go back and make a post offering your article for publication with the condition that they leave your resource box intact.
There are a variety of forums out there. To get started, visit one of the high-traffic forums below and sign up for an account.
AssociatePrograms.com - Affiliate Marketing Forum
eWealth.com - the #1 Affiliate Hangout
Money Maker Group - Forum About Making Money
Work at Home - Work at Home Business Forum
Next, log in and update your Profile. This is where you can add your signature which will appear at the end of every post you make. Read the rules about posting. Basically, you either ask specific and relevant questions or you answer questions by replying to posts that other members make.
Start by looking at what others are posting and how people are replying to those posts. Once you get a feel for it, post as much and as often as you can. Never advertise in your posts (except where permitted). Let your signature do the work for you.
You can get a surprisingly large amount of sales from affiliate links that were posted in forums on discussions about the programs you promote. You should say something positive about the product and then ask if anyone has heard of it.
There are a lot of newbies posting in forums who are desperately seeking direction to help them start making money online. Whenever you see a post like that, reply and say, "Hey - Check out this site...” and explain how it really helped you. M ake sure you leave your affiliate link in your signature.
7 Steps for Creating a Powerful Jump Page that Sells
Your jump page is an essential tool for generating online revenue If you practice Internet marketing, you know the importance of a high converting “Landing Page”. Also called a promotional page, jump page, or squeeze page, effective development of these pages are essential for online marketing success.
After a web browser clicks on a search engine generated link (organic or paid), they are directed to a website or jump page. Depending on your promotional tactics, you may be using pay-per-click marketing to generate sign-ups, inquiries, or sales. Regardless of the specific purpose of your page, one fact remains the same – you want a browser to take some type of action.
In the steps that follow, I will share some landing page best practices that have been provide to increase conversion rates and have those browsers taking the action you’re hoping for. Keep the following concepts in mind when designing your jump-page:
Big, Bold, Relevant Headline. If you don’t catch the attention of the browser with a big, bold, headline that is relevant, than nothing else matters. This is why expert marketers test multiple jump-pages at once – to see which page proves most relevant to browsers. For example, if a user is searching for tinker toys, the headline should be targeted as such - versus saying, “Hey check out these toys you can build with”. Doing so is not particularly relevant and as a result individuals will never get past the first few sentences of your jump page.
Use Visuals. If people have to read beyond your headline and sub-headline before understanding what you’re selling (or offering), you’ll have a difficult time getting them to read any further. This is where visuals come in. Pictures are worth a thousand words and can convey your message quickly and with less effort. Make sure your jump page goes beyond plain text and integrates visuals in the form of a different colored font, pictures, and/or video.
Testimonials Sell. Would you buy a product you never heard of? What if your best friend told you all about it? People like to buy based on recommendations. This is particularly true of online purchases. Having proof points validated through like-minded individuals removes fear and breaks down skepticism. There are a variety of ways to share a testimonial and they all work (photo and quote, audio recording, video).
Provide Something for Free. Encourage action by offering something free in exchange for name and email address. If you’re actually selling a product from your page, consider giving added bonuses for making a purchase. The more you offer at the price point you’ve identified, the more value you create for your potential customer. Time Bound/Limited Offers. Create a sense of urgency with an offer that is only valid for a short time. You may also make your offer available to a limited number of new registrants. Either method works for creating urgency and encouraging a purchase.
You will need to test your time-bound offers to identify the time frame that works best for your potential customer base. The same is true for limited-time offers. Offer Multiple Payment Options. Believe it or not, some marketers only provide one way for prospective customers to order their product or service. Unfortunately, the world doesn’t work that way, nor should it. Give users multiple options for how they pay. From traditional credit cards to Pay Pal, the more the merrier. Additionally, be sure to include an 800# for any questions they may have. Test.Test.Test. No matter how good you think you are, you can always do better.
Be sure to test your control page, attempting to improve conversions each time. This ensures that your business will continue to grow and you’ll better understand what works and what doesn’t with your target audience. It will also help you better understand seasonal trends. Creating an effective jump page is essential for successful online marketing. Begin with a basic page that follows the criteria mentioned above. Test multiple pages to determine which has the highest conversion rate and continually tweak the page to improve results. This ensures jump page will continue to produce long into the future.
How to Effectively Promote Your Book Online
Your published novel or ebook? Generate sales with proven online marketing strategies. If you’re looking to market your personally authored book or ebook, learn from the Internet marketing experts. Selling books online is a great way to promote your product and increase sales. Although many marketing methods are available, there are some in particular that have proven to generate above average results for selling books – printed and electronic. Learn more about each of the following if you’re ready to start selling and be sure to seek guidance from those who have already successfully marketed online. 1. Develop a Website or Blog. Thinking that it’s not worth developing a website or blog for a single publication? Think again. Today, acquiring a domain name is easier than ever – and it costs less than $10. Additionally, you can buy a website or a website template for about $75. If you know some very basic HTML, you can develop a website for less than a hundred dollars. Having a website that is only focused on a single publication can work wonders for promoting your product. Blogs are even easier to create. Already have a website but need a blog? Visit Blogger.com, Word Press.com, or simply type in “free blog” into Google. You’ll quickly find a whole host of free blog sites that help you set up a blog in less than five minutes. Once you’ve created your blog, enter a post about your ebook and provide a link to your online store or order form. If you’re looking for a way to process online transactions, visit Pay pal.com. For about twelve dollars per month, you can process transactions for those wishing to purchase your book online. There are other online transaction management tools you can use, but Pay pal is one of the easiest I’ve used to set up and accept online transactions. 2. Use Online Marketing (PPC) Programs. By now you’ve heard of Google AdWords. Other providers such as Yahoo! and MSN also offer pay-per-click programs. These online marketing programs allow you to promote your book or e-book to a very targeted audience. For example, if your book is about “antique lamp shades”, you can purchase the keyword phrase, “antique lamp shades” to display on sites that offer related content. As a result, those seeing your ad can click through to your website or Jump Page. The best part about pay-per-click advertising is that you only pay when someone clicks on your advertisement. Be careful though, you could end up with a lot of clicks and only a few conversions. Test multiple campaigns and evaluate their effectiveness on a daily basis. Google offers you free tools that can help you evaluate the results of your campaign in greater detail such as Google Analytics. 3. Develop a Specific Jump Page. Short of building an entire website or starting a blog, you could simply build a single jump page. A jump page is a promotional page that pitches your product or service. There are tons of successful jump pages out there that you can reproduce with your own content. The most successful jump pages are those that are easy to read and include testimonials. Testimonials from book reviewers are very influential. To make your jump page even more compelling, offer print and audio testimonials. A good site to follow is SEO Elite. 4. Give Samples. One of the most effective marketing strategies on the planet is sampling. You see companies offering samples to invite users to try their products or services. The same can be true for book purchasers. Share a summary, a chapter, or let them peruse your book. Just spend some time on Amazon.com and you’ll quickly see how promotion and access can play a major role in the purchase decision. One great technique is to offer a small sample for free. Offer additional access (perhaps to a full chapter), after users provide you with their name and email address. This allows you to touch prospective purchasers via email after they’ve contacted you, keeping their interest high and continuing to promote your publication. 5. Email marketing. With the 2003 introduction of CAN-SPAM legislation, email marketers must be very careful about who they email and how. Learn CAN-SPAM basics before you begin emailing people. A couple of things to keep in mind from an email marketing perspective is that your own list (of emails collected via your website) will almost always perform better than a purchased list. Think about ways you can collect the names of individuals visiting your website such as offering a free summary or excerpt in exchange for their name and email address. From a CAN-SPAM perspective, make sure your physical address is included on each email and offer an opt-out. If a recipient asks to be taken off your list, remove him/her within 10 days. You can also use an online service to help manage your email marketing. Online email providers are very careful about conforming to email marketing standards and will lead you through the process step-by-step. 6. Refer a friend Your current customers can be your best marketers. Once an individual has purchased your book, be sure to give them a reason to refer others. Perhaps you can offer them a special promotion on a different product or perhaps additional content that wasn’t available with their first purchase. Offering a friends and family coupon is another great way to generate additional sales. Something as simple as a $5 off coupon is a great way to promote your product and create buzz. Whatever tactic you use in your email, be sure to encourage customers to refer others. 7. Leverage an affiliate program. Are there other websites that attract the audience that would be perfect for your book? If so, contact them via phone or email and see if they’d be willing to sell your publication in exchange for a commission. This is a great way to reach an audience in an affordable way and is considered an affiliate program. Most of the successful products being sold online today are not being promoted from a single website. Rather, many sites are promoting a given product or service. These sites are often referred to as niche sites as they cater to specific audience or segment. In addition to doing some research on your own, you can also investigate affiliate program sites that you can use to promote your product. Affiliate sites bring together advertisers and publishers. The publishers provide the content, software, or resources, and the advertisers promote these products in exchange for a sales commission. Marketing your book or ebook takes time but can have significant pay-off. Utilize some or all of the marketing methods described above to sell you book online. These methods have been used by some of the most successful Internet marketers promoting print and electronic book products online. Internet marketing doesn’t have to be complicated. Learn from the experts and follow Internet marketing strategies like those above which have already proven successful.
Get quality links through website directory submission!
Search engine optimization is getting more and more difficult by the day. The search engines are evolving at an incredible speed, making it harder for us SEOs to rank our websites highly.
With that said, there are a few tried and true principles that we need to do when optimizing our website. The first of which, and the one that I always tell people to concentrate on is getting quality, 1 way links pointing to your website.
The more quality links you can get pointing to your website, the higher you will rank, period.
While there are many black hat tricks and tactics that you can do for short term gain, I would suggest NOT spending your time on those things. I would focus my entire effort on figuring out how to get other websites to link to yours without you linking back to them. That is the biggest key to ranking well in Google, Yahoo, and MSN.
Doing this is easier said that done. One of the easiest known ways to get quality, one way links is by finding website directories and then submitting your website to them. This can be a very tedious process, but always a very rewarding process at the same time.
You can either submit your website to these directories manually, pay someone to do it for you, OR you can use one of the website directory submission programs out there. The best program for the money that we've found is a program called "Directory Submitter" created my Internet marketing expert, Brad Callen.
This program allows you to submit your website to over 1600 website directories and can save you an incredible amount of time in doing so. You simply enter your website details into the software once, and then select the directory you would like to submit to. The software will then, automatically fill in all of the submission criteria for each directory and allow you to quickly submit your site.
Not only does this save you time in submitting your site, but it saves you an incredible amount of time in just finding the free directories online. I highly suggest grabbing a directory submission program if you decide to take advantage of one of the easiest ways to get quality, 1 way links to your website.
With that said, there are a few tried and true principles that we need to do when optimizing our website. The first of which, and the one that I always tell people to concentrate on is getting quality, 1 way links pointing to your website.
The more quality links you can get pointing to your website, the higher you will rank, period.
While there are many black hat tricks and tactics that you can do for short term gain, I would suggest NOT spending your time on those things. I would focus my entire effort on figuring out how to get other websites to link to yours without you linking back to them. That is the biggest key to ranking well in Google, Yahoo, and MSN.
Doing this is easier said that done. One of the easiest known ways to get quality, one way links is by finding website directories and then submitting your website to them. This can be a very tedious process, but always a very rewarding process at the same time.
You can either submit your website to these directories manually, pay someone to do it for you, OR you can use one of the website directory submission programs out there. The best program for the money that we've found is a program called "Directory Submitter" created my Internet marketing expert, Brad Callen.
This program allows you to submit your website to over 1600 website directories and can save you an incredible amount of time in doing so. You simply enter your website details into the software once, and then select the directory you would like to submit to. The software will then, automatically fill in all of the submission criteria for each directory and allow you to quickly submit your site.
Not only does this save you time in submitting your site, but it saves you an incredible amount of time in just finding the free directories online. I highly suggest grabbing a directory submission program if you decide to take advantage of one of the easiest ways to get quality, 1 way links to your website.
Affiliate Programs: How do you know if their any good?
How can you tell if an affiliate program is legitimate and if it will generate revenues for you? There are some basic concepts to follow when considering an affiliate program you wish to join or an affiliate product you wish to promote.
1. Stick with the larger affiliate programs. These programs have been around for a while and are used by millions of websites. Some of the top affiliate program sites are: Commission Junction, Paydotcom, and Clickbank.
2. Start small. Select one or two affiliate products that you'd like to promote. You can't see success if you're trying to promote dozens of products without a clear marketing strategy. The best advice I can give is to choose products that are closely aligned with your web site content and your passion.
3. Go for a test drive. The best way to learn to market or promote a product is to use it yourself. If you're going to promote a product, use it yourself or contact the product owner and ask for a demo/free access. It never hurts to ask.
4. Look for Affiliate Resources. Will the product owner provide you with online assets you can use to promote the product? Online assets would include banners, buttons, emails, affiliate articles and so on - making it easier for you to generate sales.
5. Promote products from well established Affiliates. Do a little research on the products, sites, and site owners you are looking to promote. This will help alleviate any fears you may have and optimize your chances for success.
Personally, I've had great success promoting just a few products that are closely aligned to my website MarketingScoop.com (Internet marketing expert) by sticking with just a few products from well established Internet marketing providers. The products I like to promote are:
1. SEO Elite
2. Article Submitter Pro
3. Ultimate Wealth Package
4. Covert Affiliate Links
5. Directory Submitter
There are a number of other affiliate products I could market, but these are most closely aligned to my website, my content, and my passion. Look for future posts on affiliate programs - be sure to bookmark u!
1. Stick with the larger affiliate programs. These programs have been around for a while and are used by millions of websites. Some of the top affiliate program sites are: Commission Junction, Paydotcom, and Clickbank.
2. Start small. Select one or two affiliate products that you'd like to promote. You can't see success if you're trying to promote dozens of products without a clear marketing strategy. The best advice I can give is to choose products that are closely aligned with your web site content and your passion.
3. Go for a test drive. The best way to learn to market or promote a product is to use it yourself. If you're going to promote a product, use it yourself or contact the product owner and ask for a demo/free access. It never hurts to ask.
4. Look for Affiliate Resources. Will the product owner provide you with online assets you can use to promote the product? Online assets would include banners, buttons, emails, affiliate articles and so on - making it easier for you to generate sales.
5. Promote products from well established Affiliates. Do a little research on the products, sites, and site owners you are looking to promote. This will help alleviate any fears you may have and optimize your chances for success.
Personally, I've had great success promoting just a few products that are closely aligned to my website MarketingScoop.com (Internet marketing expert) by sticking with just a few products from well established Internet marketing providers. The products I like to promote are:
1. SEO Elite
2. Article Submitter Pro
3. Ultimate Wealth Package
4. Covert Affiliate Links
5. Directory Submitter
There are a number of other affiliate products I could market, but these are most closely aligned to my website, my content, and my passion. Look for future posts on affiliate programs - be sure to bookmark u!
Tuesday, July 14, 2009
Information About Network Marketing
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At moment like this, when you just want a fast definition - the dictionary comes in just right. Network marketing is a business in which a distributor network is needed to build the business. Normally these types of businesses are also MLM in nature (payouts also occur at more than one level). Network Marketing is sometimes also used not in the correct way to indicate the business uses a network of product suppliers to offer a wider selection of products. It’s normally used this way to differentiate themselves as a way to suggest their program is superior to other such programs. Clear as mud?
Okay let’s go at it from another corner. If you’re involved in an organization where you are actively trying to promote a product to just about everyone you can think of and you’re told to get/sponsor people under you - you’re involved in network marketing. And, these questions will likely ring some very loud bells for you.
Detest annoying your family, friends and people who fervently praying you won’t bring up your ‘business’ opportunity? Cringe at the mere thought of ‘following up’ with your massage therapist after putting her on a third party call to explain your opportunity? Ever dreamed you could just continue a conversation with someone without keep thinking of methods to recruit them? Afraid of being told “Do more of it!and you don’t know what you should be doing more? Afraid of hounding people you know couldn’t care less about your business? If you answered yes to these questions, you’re involved in network marketing.
The biggest issues you’ll be facing is HOW you’re supposed to get “leads” to buy what you’re offering. It involves your en roller (your up line) and your recruits (your down line).The up line ask you what to do, how to do it - sort of.Up lines don’t always be true and tells you everything. I.E. buy your leads for .74 cents (but you have to buy 200) Things are not what they seems to be. Hang in or bale? Only time will help you decide.
There are a lot of network marketing out there, which require you to sell physical products or digital products and teach you how to make money online or offline.
One of the best network marketing I like most is Global Domain International, as one can earn more money even when they are sleeping.
Choose Wisely.
At moment like this, when you just want a fast definition - the dictionary comes in just right. Network marketing is a business in which a distributor network is needed to build the business. Normally these types of businesses are also MLM in nature (payouts also occur at more than one level). Network Marketing is sometimes also used not in the correct way to indicate the business uses a network of product suppliers to offer a wider selection of products. It’s normally used this way to differentiate themselves as a way to suggest their program is superior to other such programs. Clear as mud?
Okay let’s go at it from another corner. If you’re involved in an organization where you are actively trying to promote a product to just about everyone you can think of and you’re told to get/sponsor people under you - you’re involved in network marketing. And, these questions will likely ring some very loud bells for you.
Detest annoying your family, friends and people who fervently praying you won’t bring up your ‘business’ opportunity? Cringe at the mere thought of ‘following up’ with your massage therapist after putting her on a third party call to explain your opportunity? Ever dreamed you could just continue a conversation with someone without keep thinking of methods to recruit them? Afraid of being told “Do more of it!and you don’t know what you should be doing more? Afraid of hounding people you know couldn’t care less about your business? If you answered yes to these questions, you’re involved in network marketing.
The biggest issues you’ll be facing is HOW you’re supposed to get “leads” to buy what you’re offering. It involves your en roller (your up line) and your recruits (your down line).The up line ask you what to do, how to do it - sort of.Up lines don’t always be true and tells you everything. I.E. buy your leads for .74 cents (but you have to buy 200) Things are not what they seems to be. Hang in or bale? Only time will help you decide.
There are a lot of network marketing out there, which require you to sell physical products or digital products and teach you how to make money online or offline.
One of the best network marketing I like most is Global Domain International, as one can earn more money even when they are sleeping.
Choose Wisely.
Reasons for Success University Program for self-development
Ever heard of Success University? If know, do read this amazing article. Success University is an online MLM program that focuses on Self-Development and is a very successful program. The website boasts over 100,000 visitors everyday. Other popular websites like Zig Ziglar’s aren’t even matching that!
This article will provide an overall review of Success University and you can make a choice about joining us after reading this article.
Success University Review
Top quality training materials has been the standard for Success University and this is their core offer. You will find some of the top gurus coming to Success University to teach. They constantly provide new training materials which never fails to deliver and are available in various format like Audio, Video, PDF and even Podcast. Everything is well-organized in their groups so that you know what you are looking for at just a glance.
Success University offers a very lucrative program with excellent payout if you recruit people to your team. Many top earners of Success University are earning at least $10,000 per month. I believe you want that residual income right? The good news is that with just 6 people as your down line, you will be in profit! The payout is one of the best in this industry and it is much easier to succeed.
The program is also pretty cheap. Their membership rates is as low at $50 per month! That is a very competitive pricing when you compare with other Network Marketing programs.
The benefits of Success University is not only monetary, but also self-enrichment which I believe is more important than the money itself. Want to be a better husband or wife? Or a knowledgeable professional? If so, I’m sure that Success University will help you.
I personally learn how to become a better parent, a learned man and a approachable person. Any professional and even student will benefit from Success University .
So check out Success University today, give it a try. My personal guarantee is that you will love it.
Marketing On the Internet: Helpful Hints
Are you trying to do network marketing but are frustrated? If you are, you should probably take a few minutes to determine how you would answer this question. For instance, it just could be that you should sit down and determine your entire approach to your network marketing business.
Based on my own experiences, I believe that if given enough organization and thought, just about any network marketer who uses the Internet will probably find that they actually organized a network marketing campaign. But, just because you’ve been advertising, that doesn’t mean that it’s being done efficiently. That’s why I’d like to examine some subtle ways network marketers may already be marketing their business on the Internet and make some suggestions about how you can do it more efficiently.
This may be simplistic, but do you have a website for your business? Network marketers who do are already marketing their services or products online just by virtue of the fact that they have a website online. Having a blog means there is the potential for curious Internet users to access your website. You may not be actively marketing your website but you might still discover that your website generates interest in your products despite the lack of promotional endeavors; this is called passive marketing.
Do you participate in online forums and include a link to your website in your signature copy? Again network marketers who answer yes to this question are already marketing their network marketing business online. Savvy network marketers understand the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even Internet marketers who don’t realize this may already be inadvertently reaping the benefits of Network marketing resulting from message board participation because they are doing something they enjoy and may be doing as a form of leisure activity. As I’m coaching my students at my website, QuestForLegacy.net, talk about the ability to create financial freedom.
Make sure you include relevant keywords in the content of your website. Internet marketers who answer yes to this question are already marketing on the Internet by optimizing their website for their relevant keywords. These search engine optimization (SEO) affects websites whether or not they were even aware of the concept of keyword density and how it helps to SEO a site. Internet business owners will probably use certain phrases and words frequently based on the kind of products and services offered just because it’s just natural to do so. This tendency, however, can result in search engines boosting your website PR rank for these particular keywords. Although the concept of SEO is much more complex and involved than simply using keywords frequently, but Internet marketers can gain some benefit just by naturally applying relevant keywords and phrases to their website.
Do you solicit feedback from your customers online? This is yet another example of how network marketers might be accidentally marketing their Network Marketing business. Most network marketers do realize the importance of asking for feedback from customers for business purposes and network marketers who offer products online might solicit feedback in the form of online surveys. Although the network marketers might be doing this simply for a business purpose the fact that it’s done online makes it fall into the an online network marketing category.
If you would like to know more about any of the tips, contact me my website, QuestForLegacy.net.
Although we’ve already talked about various ways in which Internet marketers might already be marketing online but what about network marketers who want to want to increase their business? Network marketers who might already be marketing online accidentally may want to launch a full scale Internet marketing campaign. Probably the best way to do this is to hire an experienced consultant in Internet marketing to help you in creating a campaign which is effective for your customers.
Monday, July 13, 2009
Finally - A Top Secret Way You Can Get Google AdWords Pay-Per-Clicks FREE
A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE!
A gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.
And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google, Yahoo, MSN, Overture and others.
Instead, the New Yorker boasts proudly "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it."
This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children's toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret.
Over the course of nearly eight years the New Englander confesses "I've actually gotten over $87 million in advertising that using my secret I never had to pay for ... and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines ... all of which I got for free ..."
So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.
He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved.
Again, nothing about his secret is either illegal or robs from the search engines.
One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!"
The northerner revealed that in this nearly eight years' period of time since applying his secret he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really "buckling down and pressing my secret to its fullest potential."
Now to everyone else's fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long.
A bit of an eccentric, the gentleman says "We'll see just how long I can make it available before it saturates things."
One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret "he's already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this."
It is currently available at:
Google Ads Free
...so you may want to head on over there now and get it.
It's in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level.
While you're there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us?
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